Unflinching commitment
to human-centred design
& stewardship
We apply human-centred design across 3 core disciplines
Research
Design Strategy
Prototyping
The journey from
chaos to clarity
Designing conversations to build trust and discover truth
We create the conditions for people to share openly and honestly. Because many times people don’t have the words to articulate their needs, we make our questions tangible - be it through a sketch or a simulated user experience.
Turning human stories into data in ways that computers can’t
We take no one person’s word as gospel truth. We interrogate everything we hear through rigorous analysis and synthesis designed to remove bias and challenge assumptions. This allows us to reach a crystal-clear customer truth (the what) and an opportunity to address it (the how).
Design Research as a tool to learn and to validate
We embed research throughout various phases of our work to ensure that our clients are ‘designing the right thing’ and ‘designing the thing right.’ We are fluent in conducting research to both explore the problem and validate our design hypotheses through user testing.
The petri-dish of innovation
Prototypes are vehicles to help answer complex questions
Every prototype, no matter the level of fidelity, is always rooted in a well-researched hypothesis. Without a question to explore, a prototype is just a pretty artefact with no reason to exist.
Prototyping is about role-playing the future before committing to it
There’s no ‘right’ way to solve a complex problem. By using prototypes to simulate the future, we can gain confidence that a design is the best fit for the needs of the customer and the business.
Prototyping is an interdisciplinary playground
Prototyping should not be exclusive to digital because in reality products and services don’t operate in silos. The best prototype are the ones that explore a hypothesis through multiple mediums (e.g. tools, roles, processes and space) to get to the best answers for your business.
The art & science of decision making
Thinking beyond silos and vacuums
We believe that human behaviours are shaped to a large extent by the wider networks and systems they live, work, and play in. We believe that those systems, when designed well, can lead to monumental positive change.
Empathy for clients and customers
We connect the dots between the departments of an organisation to enable more informed and holistic decision-making. Across the process, we ground our recommendations in human insight - both from customers and stakeholders.
Designing beyond products to businesses, spaces, organisations and systems
We believe that design can be applied beyond products and services to the benefit of entire spaces, systems, processes and organisations. Through the lens of value creation, we design opportunities from micro-moments to organisation-wide shifts.
Uncover deeper customer insights and game-changing perspectives
- Ethnographic Research
- Experience Audit
- Trend & Cultural Research
- Competitive & Market Analysis
- Business Analysis
- Data Analysis
- Qualitative Analysis
- Design from Day One
- Quantitative Research
Sense-make and synthesize
validated learnings into actionable and impactful opportunities
- Audience Segmentation & Persona Development
- Opportunity Mapping & Prioritisation
- Hypothesis Generation & Management
- Service Design, Systems Mapping & Ideation
- Value Proposition Definition
- Product Roadmap Definition
- Customer Journey Mapping
- Design Conceptualisation
- Organisational Design & Change Management
- Creative process and leadership coaching
Iterate and validate ideas and concepts through prototyping to bring tested solutions to the real world
- Interaction, UX/UI Design
- Comms and Branding Design
- Physical & Digital Product Design
- Environment & Spatial Design
- Business Model Innovation
- Digital and Physical Prototyping
- User Testing and Usability Testing
- Performance Measurement
